When it comes to the next great leap in technology, intelligent apps are here to stay. Mix together application development, a dash of artificial intelligence, access to the Internet of Things and big data analysis, and voila. You have a new era of apps which are continually learning and improving from accessing data, and user interactions, to become even more useful. The keyword is machine learning: systems developing on their own based on the collected data on how they are used.
Applications in B2B
As is usually the case, intelligent apps will typically move faster in the B2C environment, but that’s not to say they don’t have their place in the B2B world. Intelligent apps offer both immediate business benefits, as well as the potential for more wide-reaching future improvements. While B2C customers might get to enjoy from
Applying AI to security can create intelligent security, and through adding interfaces such as AR, VR, and conversational systems, intelligent apps will allow businesses to have more secure, more efficient, automated systems which still serve to please customers. For instance, learning chatbots are a predictable application for intelligent apps. After all, rudimentary, automated customer support is popular already, but for now its capabilities are quite limited. But when the chatbots become capable of adapting to customer needs, their service quality will go up exponentially. On the other hand, they may become more capable of recognizing the best leads, allowing B2B sales to be more efficient.
It's always about the money...
The biggest overall drawback to intelligent apps is the enemy of most technological advances: without time, money, and the skills to make sure that the resources used are up to the task, then businesses are going to find it challenging to reap the benefits of these new technologies. Typically, adoption and retention rates look promising for business, but as with most new technology, taking too long to get to the point can miss vital parts of the consumer market.
Yet the main selling point of intelligent apps is that they offer the potential for continued growth. In fact, the very system relies on an intelligent app to get even smarter, thanks to data analysis and user interaction. This means that as the technology advances, it’s going to be increasingly likely that intelligent apps will revolutionize our approach to productivity, customer service, and task handling.