The Phenomenon of Datafication: Using Data Logging as a Business Development Tool [Updated 1/2019]

It has been said, “if you can’t measure it, you can’t improve it.” The problem most of us face is not that we don’t have enough data; instead, it is knowing how to use data collection and analysis to our advantage.

December 2, 2018
Jani Moisiola
What is datafication?

Simply stated, datafication is the set of tools, processes, and technology used to create data-driven organisations and teams. “Datafied” companies use data logging, which involves collecting real-world (or for many IT companies, system) data over a period of time, and then converting it to a digital format that can be reported on and manipulated to show a comprehensive view of a process or result. Don't like the phrase "datafied company"? There's no need to use it or even think about it, really. It just means that you're using some organized system to learn about your own processes.

How does datafication impact companies?

No matter the product or service, businesses can no longer afford to ignore data collection and such, a part of the datafication phenomenon. For example, logistics companies use data logging for many reasons, including circumstance monitoring, to track and incrementally adjust ideal conditions for products during storage or transit.

In practical terms, a warehouse provider may need to log data about temperature and humidity inside one of their facilities to ensure that goods are stored under ideal conditions. A transportation company might measure environmental factors during shipment to determine any potential negative impacts on the product during transit.

How can You start collecting and using data?

If the idea of datafication seems daunting and too massive an undertaking for your team, there is good news. Thanks to simple machines like data loggers and systems like cloud services and analysis tools, the hard work is done.

Data loggers provide an effortless way for companies to take large quantities of data and turn it into actionable information, while many cloud services turn that information into something easily processed by employees. Although they are often tiny devices, data loggers have a big impact on smarter, faster datafication. By measuring pre-defined variables for long periods of times, organisations are better able to identify patterns and make strategic decisions that have a long-term impact on profitability and scalability.

If you're working in the logistics, food service or production industry, or perhaps with pharmaceuticals, consider booking a meeting with our sales. It's a free chance to get a grasp on what data logging could do for you, and that's not all, you'll get a free Logmore QR Tag sample to demonstrate how easy data collection can be.

Did you like this post? Take a look at our other blog posts that discuss similar topics to this: Big Data in Supply Chains, Using Big Data for Business Development and Boosting Warehouse Efficiency.

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